e-book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

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In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company.
Table of contents




  1. Data Classification: Algorithms and Applications.
  2. Managing Development and Application of Digital Technologies: Research Insights in the Munich Center for Digital Technology & Management (CDTM)?
  3. PC Chop Shop: Tricked Out Guide to PC Modding?
  4. Trends and Issues in Global Tourism 2011.
  5. What Great Brands Do Discussion Guide.
  6. What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest.

Much can be gained from subtraction and simplicity. This is especially true of branding in small businesses. The focus on their core audience. Denise has a brand assessment, a brand touchpoint wheel, and more available as free downloads for brand builders over at deniseleeyohn. Talk about extraordinary experiences! To learn more about Denise and her books you can follow her on Twitter or check out her site at deniseleeyohn.

Before we go, I want to flip the microphone around to our listeners … Sean Carpenter gave us a shout on Twitter about our recent episode focused on brand constraints and creativity featuring Joe Pulizzi. Thanks for listening! Did you hear something you liked on this episode or another? Let me know on Twitter using the hashtag OnBrandPodcast and you may just hear your thoughts here on the show. More about Nick. This entry was posted in Podcast and tagged brand as business , brand experience , costco , denise lee yohn , extraordinary experiences , red bull , retail branding , starbucks , what great brands do , what great retail brands do.

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